I worked with LiveArea to re-position Champion as a premium athleisure destination in Europe. I provided Tone of Voice guidelines, brand narrative and all copy for Champion's first European e-commerce website, covering everything from content pages to product descriptions, email newsletters and customer service information.
I have been working with ELEMIS as their sole senior copywriter in the UK across all areas of business.
Day to day activities include writing emails, landing page copy, product copy, retail marketing assets and press releases. In addition, I have been supporting the brand on campaign activity and new product launches including coming up with the 'In your dreams' and 'Super woman' slogan kits in partnership with Katie Loxton and working on the 'ME TIME' Christmas 2017 campaign.
I have been working with Value Retail on a long term partnership, writing editorial content across their network of global villages including Bicester Village. I write a range of features from long form editorial to listicle articles across beauty, fashion, travel, lifestyle and food. I also provide post copy for social media channels and marketing materials including in-store brochures.
FORTNUM & MASON
I worked with Otherway as the primary copywriter on the Fortnum & Mason Christmas 2017 & 2016 customer, VVIP and corporate brochures. It was an absolute pleasure to fully immerse the reader in the world of Fortnum & Mason and tell the stories of their imitable products in these keepsake brochures. I have also provided copy for the Only Fortnum's campaign advertorials in The Sunday Times.
I worked with River Island as their freelance creative copywriter. In an extremely fast paced environment, I wrote copy for weekly homepages, landing pages, looks and blog posts across men's, women's and kidswear in addition to email newsletters, retail POS and marketing materials. I also came up with concepts for new product category, product and trend launches.
Linda Farrow initially approached me to create online product copy for their AW16 collection and core lines, covering over 600 products for the re-launch of their website. I met with their head designer to obtain as much information about the products as possible, and using SEO friendly keywords, created copy off-site for the Linda Farrow and collaboration collections. The success of this project lead the team to invite me back to write their SS17 and AW17 product copy.
As freelance digital editor for Graziashop, I create content across their digital channels including the weekly homepage update and weekly fashion features in addition to briefing all email marketing collateral.
I worked with MADE.com as a freelance copywriter, providing SEO friendly product descriptions that capture MADE.com's down-to-earth yet informative tone of voice, and also helped to launch new product categories. I also provided creative copy for MADE.com's email marketing campaigns.
I have worked with Lyst as a freelance SEO copywriter in a long term partnership, providing product copy and copy for designer and category pages. In addition, I worked with the PR team at Lyst to provide copy for their interactive fashion month show guide.
Designer Category Pages
I have worked both long-term in-house with F&F as a freelance copywriter and also with ODD to write the F&F Christmas magazines and roll folds.
In-house, I covered the womenswear copywriter role, creating a range of SEO friendly product descriptions, landing pages and homepages. In addition, I worked with F&F as a freelance content specialist, creating weekly fashion editorial features for their 'Inspire Me' hub.
I have worked with TK Maxx and HomeSense on a regular freelance basis providing copy for a range of digital channels including homepages and email campaigns. In addition I have worked on radio advertising scripts, POS and advertorial.
Store Marketing Materials - TK Maxx
Store Marketing Materials - HomeSense
The Body Shop
I have had the priviledge of working with The Body Shop on numerous occasions as one of two creative copywriters for the global brand. I created copy for a range of channels from SEO friendly product copy to email campaigns. I also created copy for the re-brand and re-launch of Love Your Body Club in addition to creating global store copy for campaigns across fragrance, skincare and beauty. I also pitched on conceptual copy for new product launches.
Global Campaign - Italian Summer Fig
Global Campaign - Spa Of The World
CRM Campaign Re-brand
Conceptual Copy - Product Launches
I provided cover for the digital content co-ordinator and the retail marketing manager at Evans (Arcadia Group). I was responsible for the editorial calendar and briefing all digital features, which included production on video and photo shoots as well as working with the marketing, trading and design teams. I briefed a variety of store marketing assets and supported on events marketing, including the launch for the acclaimed Cut For Evans collection.
I was invited by the team at MY SWEAR to support the launch of the first truly customisable luxury fashion sneaker offering from SWEAR London, in partnership with Farfetch and Browns Fashion.
I worked directly with the brand's CEO to develop the brand's tone of voice and create copy for the website including the brand story, landing pages and technical pages as well as emails, marketing materials and welcome cards.