I am privileged to work regularly with the team at GIVENCHY across their digital assets to tight deadlines, including providing landing copy for the launch of the GV3 bag, the first handbag design from Clare Waight Keller, emails to support the Royal Wedding, with bridal gown designed by Clare Waight Keller and emails and social copy to support the launch of the AW18 campaign, Night Noir.
FORTNUM & MASON
I am delighted to be working with Otherway as the sole copywriter on the Fortnum & Mason Christmas 2018, 2017 & 2016 customer, VVIP and corporate brochures. It is an absolute pleasure to fully immerse the reader in the world of Fortnum & Mason and tell the stories of their imitable products in these keepsake brochures.
I have also worked on the Only Fortnum's campaign advertorials in The Sunday Times.
I worked with LiveArea to re-position Champion as a premium athleisure destination in Europe. I provided Tone of Voice guidelines, brand narrative and all copy for Champion's first European e-commerce website, covering everything from content pages to product descriptions, email newsletters and customer service information. I continue to work with Champion, providing all product copy as well as email and homepage copy.
I collaborate with McArthurGlen Designer Outlets to create editorial content for their Insider channel from show reports to trend guides, across their network of global outlets. I also provide post copy for paid media campaigns and landing pages.
I provide all copy for Cloud Twelve, a new wellness and lifestyle club in the heart of Notting Hill, London. I have helped to craft their brand story, website copy and marketing materials including the brand book, spa menu, member booklets and press releases. Creative by OTHERWAY.
See the copy I provided for Cloud Twelve’s website here.
I have been working with ELEMIS as their sole senior copywriter in the UK across all areas of business.
Day to day activities include creating campaigns for new product launches, writing emails, landing page copy, product copy, retail marketing assets, print ads (ES Mag) and press releases.
Featured are three key product launches and examples of activations for these across print and digital channels.
I worked with Whippet to create a Christmas campaign for Harry Ramsden’s world famous fish and chips restaurants that captures the brand’s playful tone of voice. Running across digital screens, table POS and social media channels, the ‘Merry Fishmas’ campaign introduced two new Christmas specials.
I worked with Whippet to create a series of individual in-store solutions that inspire customers to shop a wide range of flooring. These editorially-lead concepts highlight trends, newness, provenance stories and how to get the look with Carpetright.
I worked with Whippet on a series of projects for M&S Food to enhance brand advocacy and launch new products, including this ‘British Breakfast’ press ad. More M&S Food work coming soon!
M&S Food British Breakfast Concept Ad For The Evening Standard
I have been working with Value Retail on a long term partnership, writing editorial content across their network of global villages including Bicester Village. I write a range of features from long form editorial to listicle articles across beauty, fashion, travel, lifestyle and food. I also provide post copy for social media channels and marketing materials including in-store brochures.
Linda Farrow initially approached me to create online product copy for their AW16 collection and core lines, covering over 600 products for the re-launch of their website. I have worked with the team at Linda Farrow ever since, gladly providing SEO-optimised copy each season.
I worked with MADE.com as a freelance copywriter, providing SEO friendly product descriptions that capture MADE.com's down-to-earth yet informative tone of voice, and also helped to launch new product categories. I also provided creative copy for MADE.com's email marketing campaigns.
As freelance digital editor for Graziashop, I create content across their digital channels including the weekly homepage update and weekly fashion features in addition to briefing all email marketing collateral.
I worked with River Island as their freelance creative copywriter. In an extremely fast paced environment, I wrote copy for weekly homepages, landing pages, looks and blog posts across men's, women's and kidswear in addition to email newsletters, retail POS and marketing materials. I also came up with concepts for new product category, product and trend launches.
I have worked both long-term in-house with F&F as a freelance copywriter and also with ODD to write the F&F Christmas magazines and roll folds.
In-house, I covered the womenswear copywriter role, creating a range of SEO friendly product descriptions, landing pages and homepages. In addition, I worked with F&F as a freelance content specialist, creating weekly fashion editorial features for their 'Inspire Me' hub.
I have worked with TK Maxx and HomeSense on a regular freelance basis providing copy for a range of digital channels including homepages and email campaigns. In addition I have worked on radio advertising scripts, POS and advertorial.
Store Marketing Materials - TK Maxx
Store Marketing Materials - HomeSense
The Body Shop
One of two creative copywriters for the global brand, I created copy for a range of channels from SEO friendly product copy to email campaigns and retail event kits.
I also created copy for the re-brand and re-launch of the CRM initiative ‘Love Your Body Club’ in addition to creating global store copy for campaigns across fragrance, skincare and beauty. I also teamed up with art directors to come up with concepts for new product launches.
Global Campaign - Italian Summer Fig
Global Campaign - Spa Of The World
CRM Campaign Re-brand
Conceptual Copy - Product Launches
I worked with Whippet to create a suite of digital banners to amp up Freesat’s presence on the Hughes website and encourage purchase of Freesat boxes. The bold colours and eye-catching copy cut through the noise even in peak trading periods such as Black Friday and Christmas.